Why WaitTime matters at the Airport...
Whether you are deciding when to go to the airport to catch your flight or how to best utilize your layover time, navigating airports can be complicated and stressful!
As an operator, crowd distribution and improving efficiencies can be tough to measure as guests may only be with you for a short time and crowd dynamics can change quickly!
Check out the floor plan study below to see how WaitTime can help improve guest experiences and operator management of airport spaces!
Airport Floor Plan Study...
• Occupancy of the airport
Know how many people are in the building and identify peak loading by leveraging the entry and exit algorithm at each ingress point
• Measure foot traffic through key circulation paths
Have a link from public transport? Want to know how many people are traveling from one terminal to the next? Anonymously track how many people are coming through specific zones.
• Queues at Check-in
Monitor wait times for check in queues. Share wait times with guests so they know when to head out to the airport.
• Security
Track throughput rates of zones within security to identify opportunities for improved efficiencies.
• Gates
Tag when gate queues begin and monitor service rates.
• Concessions
Imagine knowing there is a shorter wait for your preferred concession the moment you land! Help guests navigate the terminals with crowd informed, smart way-finding.
• Retail
Identify conversion rates by tracking foot traffic through retail outlets.
• Restrooms
Anonymously monitor bathroom use to let guests know where the shortest lines are as well as ping staff when they need to be cleaned.
• Baggage Claim
Build customer experience journeys from start to finish. Track when queues form at baggage claims and how long crowds linger to identify potential customer pain points before they occur.
• Rideshare
Guests lingering as they wait for a ride? Monitor impacts of guest in the rideshare area and let them know they can grab a coffee on their way out.
Outcomes...
Leverage WaitTime data as a service for vendors to provide your partners with informed metrics on how to maximize their ROI and improve their business. For example, report WaitTime data back to your retail vendors on how many people walk by their store front.
Build anonymous guest experience journeys. WaitTime does not track any personal information, but you can still back into how many people are using your space, where they came from, and identify operational efficiencies. For example, let's say you discover that significantly more people enter your building through public transportation than expected- prioritize ad spending for airport concessions on the local line!
Improved efficiencies. We can't improve what we can't measure- and sometimes we can't solve problems that we haven't identified. For example, maybe WaitTime data helps you realize that some restrooms are getting cleaned too often and others not enough. Staffing schedules can be adjusted to clean the areas that need it most.
Improved guest experience. Finally, share wait times with guests whether they are spending an hour before they board or an afternoon on a layover so they can make the most of their time.