The benefits of WaitTime at amusement parks -
When going to an amusement park, it can quickly turn into a day of waiting around in lines while trying to enjoy the rides and concessions. Minimizing line time is crucial in order to maximize your time doing the activities you love at the amusement park! As a guest, knowing which rides or concession lines are the shortest can help prioritize your schedule and keep you moving to optimize your experience.
As an operator of an amusement parks, crowd distributions and improving efficiencies can be tough to measure with the enormous number of guests that walk through the gates each day. Whether monitoring overall park attendance, bathroom traffic, or lines to rides and concessions, knowing your park is crucial for staying on top of quickly changing crowd dynamics.
Check out the map study below to see how WaitTime can help improve guest experiences and operator management of amusement parks!
Use Cases
• Occupancy of the amusement park
Learn how many people enter the park daily and determine peak times through the entry and exit algorithm to track the traffic through each entrance.
• Rides and games
Operations can track wait time data to provide assistance for dense lines and share it at the rides and other experiences to advise crowds of time expectancies.
• Concessions
Monitor queuing at concession lines by tracking wait time data to inform operations of revenue patterns and when to bring on more employees to assist busy concessions.
• Restrooms
Anonymously monitor bathroom use to let guests know where the shortest lines are as well as alert staff when they need to be cleaned.
• Security
Track traffic in security zones to identify opportunities for improved efficiencies and overall access to monitoring security.
Outcomes
Build anonymous guest experience journeys. WaitTime does not track any personal information, but you can still tap into the information of how many people are using your space, where they came from in the space, and identify operational efficiencies. For example, let's say you discover that significantly more people enter your building through a specific entrance – prioritize concessions and other customer access points near this entrance!
Improved park efficiencies. WaitTime data helps you recognize realize that some restrooms are getting cleaned too often and others not enough. Staffing schedules can be adjusted to clean the areas that need it most.
Improved guest experience. You can share wait times with guests as they head to concession lines or as they decide which ride go to and inform them of the shorter lines so they can make the most of their time.
Improve business. WaitTime data can be used to monitor cash flow and maximize ROI. For example, you can monitor park concessions and retail to track how many people go to those stores and concessions over time.
Check out our Amusement Park One Pager here!
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