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The Denver Broncos

Overview

The Denver Broncos compete in the NFL as a member club of the league’s AFC West division. The team is headquartered in Dove Valley, Colorado and plays home games at Empower Field at Mile High in Denver, Colorado.

Why WaitTime

WaitTime provides real-time insights about fans’ experiences at Empower Field at Mile High. The technology has been installed at select stadium entrances and exits to help operators better understand how guests are welcomed into and leave the venue. This information will allow the Broncos to make data-supported decisions regarding capacity and crowd management that will lead to a more seamless fan experience.

Technology
  • WaitTime

    • Queue Algorithm at gates

    • Operations Dashboard

    • End of Day Reports

    • Real-time (API)

    • Historical (csv) data 

  • Cisco USC Servers

  • Intel Xeon Scalable Processors

  • Cisco Meraki Smart cameras

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WaitTime's Queue Algorithm working at Empower Field's Gates

Bronco's internal operations dashboard

Objectives

Provide real-time granular wait time for guests entering gates

Identify opportunities for improved efficiencies for security and guest experience

Align busiest peaks and game time information to identify key critical performance

Results

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Highly accurate wait times (manually verified to be within seconds)

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Validated triaged entry solution with new technology and security strategies

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Identified gate service times that exceeded ingress period

Our Future Vision

Trigger alerts from WaitTime data to staff and security

Provide fastest queue entry to guests via mobile app and digital displays

Predictive gate wait times for staffing and security

Partners

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PRESS

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“Early WaitTime data is indicating that at gates where we have newer scanning devices and metal detectors, wait times to get into the game are shorter,”

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“Truly understanding how people are entering and exiting the stadium will not only allow the team to put data behind their assumptions, it will also allow them to strategically implement operational changes that improve fan experiences game by game and in real time.”

Download the customer story!