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Overview
The Cincinnati Open is one of tennis’s premier summer events, serving as a key lead-up to the season’s final Grand Slam, the US Open. Each August, the tournament attracts the world’s top players and more than 285,000 fans. When the Cincinnati Open set out to double their venue from 20 to 40 acres in 11 months, WaitTime was a part of the fully-cloud managed foundation that was quickly deployed and easily scalable.
Why WaitTime
WaitTime provides real-time occupancy data within 1-2% accuracy. By anonymously tracking ingress and egress patterns, the Cincinnati Open gains precise visibility into how crowds move throughout the day—enabling proactive decisions about concession stocking, staffing allocation, parking management, and crowd flow between day and night sessions.
Technology
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WaitTime
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Queue/Massing at Concessions, Massing at Courts, Entry/Exit at Gates.
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Operations Platform:
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Operations Dashboard​
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End of Day Reports
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Real-time (API)
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Historical (csv) data
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Servers
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Cameras
Objectives
Share real - time crowd conditions via operations dashboard for venue personnel
Track the number of people entering and exiting through main thresholds.
Improve guest experience by adjusting staffing and services based on real crowd flow
Track ingress to better understand attendance variability between day and evening sessions, ensuring that the total number of people on site is always known.
Results
WaitTime provides real-time crowd occupancy data within 1–2% accuracy.
Gained precise visibility into how crowds move throughout the day, enabling proactive operational decision making.
In 2025, the Cincinnati Open was named ATP Masters 1000 and WTA 1000 Tournament of the Year, a recognition that reflects the seamless, world-class guest experience that WaitTime played a part in providing
PRESS
"Fans may not notice the systems themselves, but they absolutely notice the absence of friction—short lines, reliable service, and better access to information."
Robert Nichols
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