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Overview
The Kaseya Center, home of the Miami Heat, is a versatile venue for hosting a variety of world-class events, including concerts, sporting events, national conferences, and more. The Miami Heat at the Kaseya Center showcases innovation and design excellence within the NBA, focusing on growth in state-of-the-art technology through in-house data and analytics to enhance business intelligence.
Why WaitTime
As one of the earliest adopters of the WaitTime technology, the Miami Heat were looking for an innovative platform to help inform operations but also improve guest experience through the mobile app and digital way-finding at their Gates and Entrances. The integration of WaitTime into the Miami Heat digital platforms has allowed the team to monetize WaitTime's revenue generation while also prioritizing their guest engagement.
Technology
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WaitTime Queue algorithm at their Gates
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Operations Platform:
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Operations Dashboard​
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End of Day Reports
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Real-time (API)
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Historical (csv) data
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Guest Platform:
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Digital Displays
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Mobile Application
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Servers
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Axis Cameras
Objectives
Share WaitTime data on digital displays to help guests find the shortest gate queues
Integrate WaitTime into Miami Heat mobile app to help guests find shortest queues
Provide customizable and flexible digital templates for unique way-finding needs and branding standards​​
Provide real-time and historical data on gate wait times and density changes for coordinating operational teams.
Our Future Vision
Expanding scope to additional entrances, stadium plazas and interior hubs for more comprehensive crowd analytics.
Results
Sponsorship activation on digital displays offsets costs and generate revenue
Reduced wait times at gates by 3+ minutes
Customized way-finding templates for digital platforms improved guest experience and highlight sponsors
Partners
PRESS
NAME, TITLE
"There are these screens throughout the [Miami Heat] concourse level where they tell you the concession stands... and it shows you the wait time! I don't understand how they do it! How do they keep updating it?