Miami Heat
Overview
The Miami Heat, one of WaitTime’s first clients, represent innovation and design excellence within the NBA. With an in-house data and analytics firm, 601 Analytics, the Miami Heat are experts in leveraging data and technology to improve business intelligence.
Why WaitTime
As one of the earliest adopters of the WaitTime technology, the Miami Heat were looking for an innovative platform to help inform operations but also improve guest experience through the mobile app and digital way-finding on the concourse. The Miami Heat digital guest experience is award winning and has allowed the team to monetize WaitTime into a revenue generation platform
Technology
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WaitTime
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Queue and Stanchion at Concessions, Restrooms, and Retail
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Operations Platform:
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Operations Dashboard
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End of Day Reports
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Real-time (API)
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Historical (csv) data
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Guest Platform:
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Digital Displays
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Mobile Application
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Servers
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Axis Cameras
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WaitTime DMP
Objectives
Share WaitTime data on digital displays to help guests find the shortest queues
Integrate WaitTime into Miami Heat mobile app to help guests find shortest queues
Provide flexible templates for unique way-finding needs (ex. concert, game, childrens)
Share exit messaging to help guests find post game experience
Results
Sponsorship activation on digital displays offsets costs and generate revenue
2018 Clio Sports award for Miami Heat Mobile App
Customized way-finding templates for digital displays that changes to concourse updates
15% increased revenue at 601 clube after game by directing guests
Our Future Vision
Integration with order to go, navigation, and chat bots on Miami Heat App
Monetize foot traffic of specialty areas including clubs and plaza
Align operations and staffing schedules to historical crowd data
Leverage WaitTie to inform on technology expansions (ex. track kiosk vs. cashless)
Partners
PRESS
NAME, TITLE
"There are these screens throughout the [Miami Heat] concourse level where they tell you the concession stands... and it shows you the wait time! I don't understand how they do it! How do they keep updating it?