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Miami Heat

Overview

The Miami Heat, one of WaitTime’s first clients, represent innovation and design excellence within the NBA. With an in-house data and analytics firm, 601 Analytics, the Miami Heat are experts in leveraging data and technology to improve business intelligence.

Why WaitTime

As one of the earliest adopters of the WaitTime technology, the Miami Heat were looking for an innovative platform to help inform operations but also improve guest experience through the mobile app and digital way-finding on the concourse. The Miami Heat digital guest experience is award winning and has allowed the team to monetize WaitTime into a revenue generation platform

Technology
  • WaitTime

    • Queue and Stanchion at Concessions, Restrooms, and Retail 

    • Operations Platform:

      • Operations Dashboard​

      • End of Day Reports

      • Real-time (API)

      • Historical (csv) data

    • Guest Platform:

      • Digital Displays 

      • Mobile Application

  • Servers

  • Axis Cameras

  • WaitTime DMP

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Objectives

Share WaitTime data on digital displays to help guests find the shortest queues 

Integrate WaitTime into Miami Heat mobile app to help guests find shortest queues

Provide flexible templates for unique way-finding needs (ex. concert, game, childrens)

Share exit messaging to help guests find post game experience

Results

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Sponsorship activation on digital displays offsets costs and generate revenue

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2018 Clio Sports award for Miami Heat Mobile App

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Customized way-finding templates for digital displays that changes to concourse updates

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15% increased revenue at 601 clube after game by directing guests

Our Future Vision

Integration with order to go, navigation, and chat bots on Miami Heat App

Monetize foot traffic of specialty areas including clubs and plaza

Align operations and staffing schedules to historical crowd data

Leverage WaitTie to inform on technology expansions (ex. track kiosk vs. cashless)

Partners

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PRESS

NAME, TITLE
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"There are these screens throughout the [Miami Heat] concourse level where they tell you the concession stands... and it shows you the wait time! I don't understand how they do it! How do they keep updating it?

Download the customer story!