WaitTime Showcased at Security 101 Sales Kickoff with Axis — Powering the Channel, Together
- karacohen
- 3 days ago
- 2 min read
Updated: 18 hours ago
At this year’s Security 101 Sales Kickoff in Orlando, one thing was unmistakably clear: the security channel is evolving, and it's doing so quickly. WaitTime was proud to be showcased inside the Axis Communications booth, right at the center of that evolution.
This wasn’t just about showing software on a screen. It was about demonstrating a new channel motion — one that WaitTime has deliberately built, proven, and continues to scale globally alongside Intel and world-class camera leaders like Axis.
A Channel Motion Built for Integrators — Not Against Them

For decades, the security integrator model has been hardware-centric: Cameras in. Project done. Margins thin. Differentiation minimal.
WaitTime flips that model.
Our platform transforms Axis cameras into real-time intelligence engines, enabling integrators to move upstream into analytics-driven conversations and downstream into recurring software and data value. This is not a bolt-on. It’s a repeatable, scalable sales motion purpose-built for the channel.
At Security 101’s Sales Kickoff, that message landed — because it works.
Why Axis + WaitTime + Intel Is a Power Stack
Being showcased in the Axis booth mattered. Axis is a global leader because they build for longevity, quality, and trust — the same principles that guide WaitTime.
Combined with Intel, the stack becomes even more powerful:
Axis provides the world’s most trusted camera infrastructure
Intel powers WaitTime’s CPU-only, edge-optimized AI
WaitTime delivers patented, fully anonymous crowd and queue intelligence
No GPUs. No heavy lift. No friction for integrators.
This alignment allows Security 101 teams to sell a unified solution that fits seamlessly into existing security deployments while opening entirely new revenue conversations with end customers.
From Sales Kickoff to Global Scale
Security 101’s kickoff wasn’t about theory — it was about execution. Their sales leaders and integrators saw firsthand how WaitTime fits naturally into the same sales motion they already run with Axis, but with far greater upside. That’s the chess move.

Integrators don’t need to reinvent themselves. They need partners who expand what’s already working — and that’s exactly what this channel motion delivers.
The Bigger Picture
This showcase in Orlando represents more than a single event. It’s a snapshot of where the global security channel is heading:
From hardware to intelligence
From one-time installs to recurring value
From cameras as endpoints to cameras as platforms
WaitTime is proud to be building this future with the channel — alongside Intel, Axis, and integrator leaders like those at Security 101.
And we're just getting started. Become a part of the channel by joining our partner portal.